Deborah L. Geering-Fend, O.D.
Dr. Geering-Fend was born in Dayton, Ohio in 1959. She spent her childhood in Ohio, Kansas, and Iowa. After graduating from high school in Wilton, Iowa, she began working as an optician for the optometrist whom she went to as a child. She enrolled in an Optometric Assistant Program in Iowa. After completing that course she worked as an optician and office manager for approximately ten years.
In 1985 Dr. Geering-Fend moved to Southern California to continue her education in the field of optometry. She enrolled at El Camino College and then transferred to CSU Long Beach to continue her undergraduate studies. In 1991, she started her studies at the Southern California College of Optometry in Fullerton. After the completion of her second year, she received her Bachelors of Visual Science and in 1995 she received her Doctor of Optometry from the Southern California College of Optometry.
From 1995 to 2007, she practiced as an optometrist for an ophthalmology practice and a private optometry office, both in Torrance. In May of 2007, she purchased a part-time practice as a visiting optometrist in the remote town of Petersburg in Alaska to provide needed eye care for Natives as well as for the town residents. In addition, in June of 2007, she opened her own optometry office in Torrance. The office became Coastal Vision Center, Inc. in 2013.
Dr. Geering-Fend served as the President of the South Bay Optometric Society from 2008 to 2010 and is currently a board member. She is also an active member of the South Bay Lions Club.
Sheryl A. Bruce, O.D.
Dr. Bruce grew up in a small, farm country town in Illinois. She fell in love with Southern California and moved here in 1986.
She attended CSU Long Beach and received a B.A. in Psychology in 1990. Her interest in optometry began while working in a private optometry practice in Torrance. She attended Southern California College of Optometry in Fullerton and received her Doctor of Optometry degree in 1997. Dr. Bruce has pursued her career in optometry in multiple private practices in the South Bay. As a member of the South Bay Optometric Society, she met Dr. Geering-Fend. In 2013, they created a partnership to build Coastal Vision Center, Inc.
In her spare time, Dr. Bruce likes to spend time with her husband and their two sons, Noah and Ryan. They like to travel and attend sporting events. Especially, watching their sons play soccer and hockey.
Blanca Valles, Optician
Blanca Valles was born in Torrance, California into a bilingual (English/Spanish) family. She has worked in the optical field in the South Bay since 1999. She has been a certified optician by the American Board of Opticians since 2003. She maintains her certification with continuing education courses. In addition she took Computer Information System courses at DeVry University.
Her experience ranges from pre-testing to assisting with eye wear, including the fabrication and dispensing of glasses, as well as collecting tissue for genetic testing for patients at risk for Macular Degeneration. Having worked with a Fortune 500 company and a chain of small optical businesses, she has increased her appreciation for the specialized care that a patient can benefit from in a private practice.
She enjoys volunteering for various vision screenings including the South Bay Lions Club.
Blanca's personal daily goal is to maintain a joyful environment.
Courtney is a graduate of the optical technician program at the American Career College of Long Beach with certifications from the American Board of Opticianry as well as the Nation Contact Lens Examiners Association. She has spent fifteen years in the service industry and has honed a great set of communication, teamwork, and customer service skills.
She is always ready to greet you with a smile and is eager to help patients achieve phenomenal vision goals.