MEET OUR TEAM

THE DOCTORS

Deborah L. Geering-Fend, O.D.

Dr. Geering-Fend was born in Dayton, OH where she spent part of her childhood, as well as in Kansas and Iowa. After graduating from high school, she worked as an optician for about 10 years. In 1985 she moved to Southern California to continue her education! She received a Bachelor of Visual Science in 1993 and in 1995 received her Doctor of Optometry Degree from the Southern California College of Optometry. After working several years, in June 2007 she opened her own optometry office in Torrance, CA which became Coastal Vision Center, A Professional Optometry Corporation in 2013. From 2007-2002 she was a visiting optometrist in the remote town of Petersburg, Alaska where she provided eye care for the Alaska Natives and town residents.

Dr. Geering-Fend served as a board member of the South Bay Optometric Society from 2002-2019, and as president from 2008-2010. She is currently the 2nd Vice President of the South Bay Lions Club. She and her husband have a son and she further enjoys walking at the beach, bicycling, camping, hiking mountains, skiing, and traveling.

Sheryl A. Bruce, O.D.

Dr. Bruce grew up in a small, farm country town in Illinois. She fell in love with Southern California and moved here in 1986. In 1990, she attended CSU Long Beach and received a B.A. in Psychology. Her interest in optometry began while working in a private optometry practice in Torrance, CA. She attended Southern California College of Optometry in Fullerton and received her Doctor of Optometry degree in 1997. Dr. Bruce has pursued her career in optometry in multiple private practices in the South Bay. As a member of the South Bay Optometric Society, is where she met Dr. Geering-Fend and in 2013, they created a partnership to build Coastal Vision Center, A Professional Optometry Corporation.


In her spare time, Dr. Bruce likes to spend time with her husband and their two sons, Noah and Ryan. They like to travel and attend sporting events. Especially, watching their sons play soccer and hockey.

STAFF

Courtney

Certified Optic Technician

Courtney is a certified ABO (American Board of Opticianry) and NCLE (Nation Contact Lens Examiners Association) technician. She has spent twenty years in the service industry and has honed a great set of communication, teamwork, and customer service skills.

She specializes in training new contact lens wearers and styling patients into the most flattering and optically effective eye wear. She is always ready to greet you with a smile and is eager to help patients achieve phenomenal vision goals.

Jenni

Optic Technician

​Jenni has been in the healthcare industry as an optician for the past 7 years. With new technologies always emerging, Jenni has excelled at learning and operating new equipment. She enjoys getting to know our patients and helping them choose frames to fit their own personal styles. Her exuberant and outgoing personality make her a wonderful addition to our team.

When Jenni is not working, she loves teaching dance, and spending time with her son who is an exceptional soccer player.

Cynthia

Stay tuned to meet our newest team member!